Princeton, NJ [October 2022] - Kulfi is a frozen dairy dessert popular throughout South Asia, which has been enjoyed across the region for hundreds of years. Today, Heritage Kulfi, a family-owned business based in Princeton, New Jersey, takes a modern spin on Kulfi, combining the freshest milk and cream from locally sourced farms with all-natural, non-GMO ingredients. Move over, chocolate chunk and peanut butter cup ice cream, there are new flavors in town - bringing the authentic flavors of South Asia straight to freezers across America.
Heritage Kulfi has gained unprecedented popularity and expansion since its recent marketplace debut in 2022. The brand is now available in specialty and gourmet grocers, natural markets, and regionally focused outlets, including South Asian, Middle Eastern, and East Asian stores and growing. For a full map of locations that carry Heritage Kulfi, visit heritagekulfi.com/connect.
Heritage Kulfi achieves a unique, creamy texture through a proprietary slow-cooking process, and with its South Asian inspired flavors, the brand embraces tradition while creating its own identity in today's market. Heritage Kulfi's flavors are built from scratch to be vegetarian, egg-free, gluten-free, and halal. The distinct lineup of eight delicious, velvety, alluring, and intense flavors includes: Cardamom Chai, Earl Grey, Alphonso Mango, Saffron, Pistachio, Rosewater, Vanilla Bean, and Coconut. Vegan and dairy-free flavors are currently under development. The product comes in 1-pint/16-ounce containers at an SRP of $7.99.
"The intent was to use high-quality, authentic ingredients when developing each flavor. Building on my own nostalgia for the South Asian food and desserts of my childhood allowed me to confidently create something that I know others would equally enjoy," says Mansoor Ahmed, Founder and CEO of Heritage Kulfi. "I'm very excited to offer all ice cream enthusiasts something new and unique."
Ahmed is a proud New Yorker, born in Manhattan to traditional parents who immigrated from South Asia. Ahmed has years of experience in the dessert industry, having worked with other kulfi makers before successfully running another company serving the South Asian community in the greater New York area.
Years later, Ahmed and his wife Rebecca moved to Princeton, New Jersey, establishing roots with the local South Asian community while remaining active with the South Asian community across the river in New York. It was in Princeton that Ahmed discovered he was in the epicenter of a burgeoning ice cream destination.
For Ahmed and many people worldwide, 2019 and 2020 marked periods of radical change, and Ahmed found his interests and priorities shifting. Interactions with the local community spurred him into action, as he realized there was a demand for high-quality, locally made products that speak to the South Asian experience.
After a year of development, sampling, and establishing local partnerships, Heritage Kulfi launched its full flavor line in winter 2021. The company is currently securing additional distribution rights at select retailers throughout the tri-state area and beyond.
Heritage Kulfi is now available in select retailers, including:
India Bazaar - Stratford
Cherry Grove Farm - Lawrence Township
Star Big Bazaar - Lawrence Township
Woo Ri Mart - West Windsor
Patidar Supermarket - East Windsor
130 Farmers Market - East Windsor
Bereket Market Place - Monmouth Junction
Patidar Supermarket - North Brunswick Township
Patidar Supermarket - Hillsborough Township
Star Bazaar - Somerset
Supreme Halal Meat & Grill - Green Brook Township
Patel Brothers - Edison
Apna Bazaar - Edison
ZiFiti Fresh - Randolph
Indira Bazaar Farmers Market - Totowa
BD Supermarket - Paterson
Subzi Bazaar - Rochelle Park
Fresh Central Grocery - Jersey City
Mashallah Grocery & Halal - Jersey City
Prime Food Market - Jersey City
And growing!
For a complete list of locations that carry Heritage Kulfi, visit heritagekulfi.com/connect. All rich, delectable varieties are available for an MSR of just $7.99 per pint, or 16-ounce container.
Heritage Kulfi partners directly with local farms to ensure the freshest, best flavors of milk and cream, while local sourcing also results in a reduced carbon footprint for logistics and transport. The uniquely designed paper packaging is also sustainably sourced and certified by the Sustainable Forestry Initiative.
Heritage Kulfi is a certified minority-owned business.
To learn more about Heritage Kulfi, visit heritagekulfi.com.
About Heritage Kulfi
Heritage Kulfi is a brand of premium ice cream based in Princeton, NJ. Inspired by its South Asian heritage, Heritage Kulfi only uses high-quality, locally sourced ingredients to deliver modern interpretations of traditional and authentic South Asian flavors. Heritage Kulfi combines all-natural, non-GMO ingredients and over 90 years of ice cream making experience to create delicious, creative interpretations of South Asian ice cream (kulfi).
Website: https://heritagekulfi.com/
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